The colors of our logo mark have inspired the core of our brand palette. The medium and deep colors within our base palette give us the needed contrast for accessible color combinations and can also be used as a backdrop for more serious topics. You'll also find TRIA-specific color variations listed below for use in branded materials.

Our accent colors complement our base colors and add brightness to our brand. They should be used more sparingly than our base colors. Any color in this category can be tinted to achieve the desired creative result or meet accessibility guidelines.

Our neutral colors are primarily used for text.

• White is often chosen for copy on our darker colors and is the primary background for copy-heavy collateral. A clean white background is preferred to overly dark layouts.
• Black or blue-gray work well for copy on our lighter colors because of their high contrast and readability.

For TRIA, we use only the core of our brand palette – primary green, purple, and blue, as well as black and white – to create a consistent and recognizable look.

The colors of our logo mark have inspired the core of our brand palette. The medium and deep colors within our base palette give us the needed contrast for accessible color combinations and can also be used as a backdrop for more serious topics.