A great photo can express our brand in ways text and graphics can’t. We’re all about real people in real moments to show who we are.
- What’s the story of this moment?
- Can you imagine what happens next?
- Is this situation believable?
- Is it portrayed in a unique way?
- Will it resonate with our audience?
- Does it represent a diverse audience?
- Does it represent our geography home?
Photo composition should be open with negative space.
Strive for genuine expressions, interactions and body language.
Spaces should feel warm and inviting, and help people find our locations.