Telling strong stories with video
Whether our videos are interviews, live action, or motion graphics/animation, they allow us to tell a story in a way that’s compelling and emotional. Video should express our brand the way all our communications do — exemplifying Human, Simple, Guiding and Expert to be recognizable as HealthPartners.
Real people in real moments
HealthPartners video should feature moments that feel candid and genuine, aligned with our still photography style. Whether we’re showing a serious and emotional story or a light-hearted promotion, we avoid effects, graphic enhancements, shooting styles, music and other elements that feel contrived and take us further from a consistent brand look and feel.
Best practice examples
Explore different styles of videos to see how we bring our brand to life on screen.
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Building a health care career at HealthPartners
How bariatric surgery can lead to sustainable weight loss and improved health
